Partnered with the CEO to expand into enterprise markets and bring AI and agentic experiences to market, connecting product strategy with hands-on design and implementation.
My Role
Director of Product Design & Principal Product Designer
Partnered with the CEO to expand into enterprise markets and bring AI and agentic product experiences to market. Led product design strategy and contributed hands-on design and front-end development alongside Product and Engineering.
Helped enterprise marketers turn a brief into an editable, on-brand email in minutes, accelerating campaign launches and contributing to Knak's 0 → 75% customer AI adoption.
Made on-brand AI output automatic for marketers while giving administrators one place to govern voice and language, contributing to 25% growth in AI feature usage.
Made Knak's AI strategy tangible by showing marketers how a campaign brief could become a complete asset, creating customer demand and a roadmap that began shipping with AI Email Generation.
Helped global marketing teams localize campaigns across 75+ languages using instant AI or professional providers in one workflow, contributing to 20% growth in usage frequency.
Turned campaign production into a collaborative visual workflow for 7,000+ monthly users, helping enterprise teams launch in hours, achieve 70+ NPS, and adopt AI on a trusted foundation.
Worked with the founders to build a design system and product suite that helped win enterprise customers and contributed to an acquisition.
My Role
Design Lead
Partnered with the founders to build a design system and enterprise product suite that helped win customers and contributed to an acquisition. Led designers and UI developers modernizing PeopleSoft workflows for Fortune 500 companies, with responsive design and accessibility across the suite.
Gave prospects a clearer view of InFlight's product value while letting marketing publish customer stories independently and helping sales demonstrate transformation in context.
Brought scattered approvals into one responsive hub, and onto Apple Watch, so managers could make time-sensitive decisions without returning to a desktop.
Made enrollment, tuition, and scheduling tasks easier to complete on mobile, improving student confidence while reducing avoidable support demand for universities.
Made legacy enterprise job applications usable on any device, cutting candidate effort by 50% and helping customers increase completed applications by 194%.
Let employees complete onboarding wherever they were, increasing mobile usage by 90%, reducing completion time by 75%, and lowering dependence on HR support.
Worked with the CEO and customers to bring the learning vision into Harvard Business School experiences, Course Builder, and the Content redesign, within a platform serving 15M+ learners.
My Role
Senior Product Designer - Team Lead
Worked with the CEO and customers on Harvard Business School experiences, Course Builder, and the Content redesign. Led design for Brightspace serving 15M+ learners, connecting company direction with user research, agile delivery, and team development.
Reframed Brightspace around the student and the learning material, producing D2L's highest-tested NPS and a concrete vision for a more engaging learner experience.
Modernized a core Brightspace workflow so students could find course materials more easily and instructors could organize content with clearer, more direct interactions.
Helped HBS students manage demanding academic schedules and instructors plan classrooms; the calendar then scaled into Brightspace's primary scheduling experience for 15M+ learners.
Helped non-technical educators structure competency-based courses visually; the concept drew D2L's highest-ever conference session attendance and increased sales interest.
Built and led design systems across four organizations, each with different tech stacks, scale, and adoption challenges.
My Role
Design Systems Leadership
Led design system initiatives across Knak, Arctic Wolf, InFlight Corporation, establishing scalable patterns, component libraries, and design operations that improved consistency and accelerated product development across multiple organizations.
Tools I designed and built end-to-end to solve real problems in design management, research, and AI workflows.
Designed and built a 3D life-simulation game where everyday choices become a race toward five goals: wealth, career, education, happiness and health.
Designed a personal creative playground where apps, websites, games, and experiments share a searchable gallery, expressive themes, and a clear path from an idea to a working experience.
Designed and built a personal workout app that keeps the next set under one thumb: the plan comes from my own training notes, the phone runs it, and the finished workout goes back to Obsidian.
Connected expectations, assessment, growth, and hiring in one competency system so designers receive clearer feedback and leaders can invest against visible team needs.
Helped product teams move from raw interview transcripts to reviewable personas and opportunity maps in minutes, leaving more time to interpret evidence and explore solutions.
