AI Email Generation
Knak case studyLed design strategy for Knak's flagship AI feature, driving 50% increase in AI adoption across 7,000+ monthly active users.
Shipped work
Fifteen years of shipped product across AI, enterprise SaaS, and education — from AI features used by thousands daily to tools I designed and built end-to-end.
Drove the AI-first transformation of an enterprise email platform used by Google, Amazon, Meta, and NVIDIA — designing seven AI features and shipping 200+ PRs alongside engineering.
My Role
Director of Product Design & Principal Product Designer
Led the Design team at Knak, reshaping how enterprise marketers build and launch email and landing page campaigns. Set the strategy and stayed in the work — hands-on design and front-end development alongside the team.
Led design strategy for Knak's flagship AI feature, driving 50% increase in AI adoption across 7,000+ monthly active users.
Designed and built an AI-native prototyping tool inside the Knak monorepo that closed the loop between design, product, and engineering — generating.
Owned the design vision for Knak's core product — the visual campaign builder serving 7,000+ MAU with 70+ NPS.
Modernized legacy PeopleSoft workflows for Fortune 500 HR and student services teams — enterprise software people could use without training.
My Role
Design Lead
Led Product Design for enterprise UI platform modernizing legacy workflows. Directed strategy for Aura, Employee Experience Portal, and Student Experience Portal serving Fortune 500 companies. Improved user satisfaction by 30% through data-driven iteration.
Designed learning experiences at scale — serving 15M+ learners across K-12 and higher education.
My Role
Senior Product Designer - Team Lead
Led design of Brightspace Learning Environment serving 15M+ learners globally. Championed transition to agile UX workflows. Conducted extensive user research with teachers, administrators, students, and parents. Mentored and grew the product design team.
Built and led design systems across four organizations, each with different tech stacks, scale, and adoption challenges.
My Role
Design Systems Leadership
Led design system initiatives across Knak, Arctic Wolf, InFlight Corporation, establishing scalable patterns, component libraries, and design operations that improved consistency and accelerated product development across multiple organizations.
Tools I designed and built end-to-end to solve real problems in design management, research, and AI workflows.
Designed and built a gallery that turns research briefs and opportunity maps into connected, interactive Docebo concept prototypes.
Designed and built a responsive workout companion with live guidance, rest timers, set logging, readiness signals, technique notes, progress history, and trends.
A full-stack competency management platform that connects team assessment, hiring, and skill mapping through a single framework — built by a design leader.
Designed and built an AI tool that turns raw research transcripts into personas and opportunity solution trees — synthesis in minutes instead of weeks.