Design leader and product builder: AI-native product design, from user conversation to working code.
I'm Senior Director of UX & Product Design at Docebo — and I still build. I talk to users, ship working code through an agentic AI workflow, and measure what moves. Fifteen years of that loop, from IC craft to leading design orgs.
Featured case studies
Selected products, tools, and systems I've designed and built — from hands-on prototypes to enterprise-scale experiences.
Led the product experience for Docebo's AI Assistant and Agent Hub — a shared conversational layer for discovering, configuring, and using specialized agents across learning and admin workflows.
1 AI Entry Point
Shared Experience
6 System Agents
Specialized Experiences
Panel ↔ Fullscreen
Conversation Continuity
Designed and built an AI-native prototyping system that turns product ideas into high-fidelity, reviewable Docebo experiences using the real Elemental design system.
17 Prototypes
Live Product Concepts
75 Component Families
Elemental Coverage
38 Shared Patterns
Reusable Foundation
Flagship project
Led design strategy for Knak's flagship AI feature, driving 50% increase in AI adoption across 7,000+ monthly active users.
Days → Minutes
Email Creation Time
50%
MAU/WAU Increase
Weeks → Days
Campaign Launch Time
Owned the design vision for Knak's core product — the visual campaign builder serving 7,000+ MAU with 70+ NPS.
7,000+
Monthly Active Users
70+
Net Promoter Score
Days → Hours
Campaign Creation Time
Built and led design systems across Docebo, Knak, Arctic Wolf, InFlight, and D2L—progressing from hands-on system creation to leading Docebo's Design System team.
5 Systems
Organizations
3-4x
Implementation Time Reduction
20%
Design Debt Reduction
Designed and built a responsive workout companion with live guidance, rest timers, set logging, readiness signals, technique notes, progress history, and trends.
Desktop · Tablet · Phone
Responsive Surfaces
Plan → Set → Rest → History
Workout Flow
Film + Gallery
Launch Asset
Led design of the Brightspace Calendar and Seating Charts for Harvard Business School's MBA and Executive Education programs.
HBS MBA & Executive Ed
Deployed To
15M+ Brightspace Learners
Platform Reach
Desktop, iPad, Mobile
Platforms
Feature enabling customers to control AI-generated content alignment with brand guidelines.
25%
MAU/WAU Increase
All Content Gen
AI Features Integrated
Manual → Automatic
Brand Context
Dual-track translation capability with proprietary AI and integrations with Smartling, TransPerfect, and Lazarus.
20%
MAU/WAU Increase
75+
Languages Supported
Instant (AI)
Translation Speed
Vision prototype enabling users to create campaigns by uploading brief documents.
Adobe Summit 2024
Event
Major Lead Generation
Business Impact
Phase 1 Shipped
Vision Status
Reduced application times by 50% and achieved 194% increase in conversion rates.
50%
Application Time Reduction
194%
Conversion Rate Increase
Cox, IBM, Hyatt, Vail, Citi
Clients
Onboarding workflows achieving 90% mobile usage increase and 75% completion time reduction.
90%
Mobile Usage Increase
75%
Completion Time Reduction
U of Arizona, Cox, Vail, Citi
Clients
Agentic workflow
I work as a design engineer: Claude Code, Cursor, and local-first workflows inside real codebases. Building where production lives keeps design intent connected to the constraints, components, and decisions that shape what ships. AI amplifies my coding abilities, allowing me to design and build with greater speed and effectiveness — reflected in 200+ merged PRs.
This site is part of the practice — a hand-built vanilla-JavaScript SPA, no framework.
"Big shout-out to Stefan for building and recording that amazing AI prototype! It went over so well people wanted to buy it now!"
Mychelle Mollot
CMO, Knak
Operating style
The habits that keep discovery, code, and product outcomes connected.
Career highlights
The products shipped, the numbers that moved, and the teams built along the way.
As Senior Director, UX & Product Design, I'm unifying three design teams under one AI-first operating model — shared standards, shared tooling, one bar for quality.
The product work centers on AgentHub and agentic learning systems: taking new AI capabilities and shaping them into enterprise workflows customers adopt because they work, not because they demo well.
As Director of Product Design at Knak, I led design for an enterprise email and landing page platform used by Google, Amazon, Meta, Uber, NVIDIA, and Stripe.
I drove the AI-first product strategy: AI Email Generation, Subject Line Assistant, Brand Voice, Translations, Dynamic Content, and the Campaign Creation prototype shown at Adobe Summit 2024 — together, a 50% lift in AI adoption. I also owned the core Email & Landing Page Editor, serving 7,000+ monthly active users at 70+ NPS.
And I built alongside the team: 200+ PRs shipped with Cursor and Claude Code, plus the hiring, the mentoring, the research practice, and the design system rollout that made the rest possible.
Built Arctic Wolf's UX research department from scratch: the operations, the methods, and the habit of putting user evidence in front of product decisions.
Research-informed improvements drove a 30% increase in user engagement. Co-led the React design system, cutting design debt by 20%. Mentored an eight-person multidisciplinary team.
Led the design team at InFlight and was lead designer for the UI platform that modernized legacy PeopleSoft workflows for Fortune 500 companies — Aura, the Employee Experience Portal, and the Student Experience Portal among them. The job: make twenty-year-old enterprise systems usable without breaking the processes underneath.
Drove responsive, mobile-first design and accessibility standards across every product, leading a mixed team of designers and UI developers.
Led design of the Brightspace Learning Environment, serving 15M+ learners across K-12 and higher education. Moved the org from waterfall to agile UX — rapid prototyping, user testing, and iteration as standard practice rather than special occasions.
Ran research with teachers, administrators, students, and parents. Built and mentored a growing design team over eight years. Designed foundational features — Course Builder, Calendar, Seating Charts — used by institutions including Harvard Business School.
Design leadership
Critique culture and team pillars, refined over fifteen years of leading designers. The same craft standard I hold my own work to.
I don't treat critiques as presentations where one person shows work and everyone reacts. I treat them as collaborative problem-solving sessions where the whole team gets better. Structure matters, the presenter sets the frame, and the focus stays on the work — not the person.
High-performing isn't a feeling — it's measured. I build teams around five pillars: Clarity, Ownership, Growth, Safety, and Craft. The result is a team that ships great work consistently and holds each other to a high bar.
"Stefan is a highly effective people leader whose team consistently responds positively to his leadership. He creates an inclusive, collaborative environment through regular team working sessions — including team meetings, bug hunts, and design reviews — that encourage shared ownership and prevent silos from forming. These forums help build clarity, strengthen accountability, and ensure the team is aligned on priorities and quality standards."
Rod Moshfeghi
VP Product, Knak
"Stefan has a remarkable ability to jump between grand strategic vision and minute, critical details. He possesses my favourite trait in a designer: the ability to truly listen without compromising his core vision. He genuinely hears people out, creating space for their perspectives, ideas, and feedback, while simultaneously maintaining the integrity of his own creative vision."
Joshua Viljoen
Senior Software Developer, Knak
"Want to give a major high five to Stefan for his AI vision session. It is truly phenomenal where he's bringing the Knak platform with AI. Thank you for pushing the limits of what is possible."
Pierce Ujjainwalla
CEO, Knak
Hiring a design leader who still talks to users, still ships, and grows teams that do both? Tell me what you're building.
