Product builder / Design engineer / Design leader

Stefan Regehr

Design leader and product builder: AI-native product design, from user conversation to working code.

I'm Senior Director of UX & Product Design at Docebo. I stay close to the work by talking to users, prototyping and shipping production code, and measuring what moves. My career spans IC craft through leading design orgs.

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Elemental Prototype Playground planning workflow — The product design loop from listening to customers, through building working software, to measuring results.

Knak Playground prototype gallery — The product design loop from listening to customers, through building working software, to measuring results.

80% Faster design-to-code
15M+ Learners reached
50% AI adoption lift
200+ PRs shipped

Design engineering

From user insight to measurable impact

I work across the full product loop, talking to customers, finding the right problem, prototyping solutions, writing production code, and measuring what moves.

AI makes that loop faster. It helps me explore more directions, get working software in front of people sooner, and improve quality through earlier feedback. The tools accelerate the work; the judgment and craft remain mine.

Research

Find the signal through customer conversations, observation, and evidence.
Prototype

Make ideas tangible inside the real product and design system.
Build

Ship accessible, production-quality code alongside engineering.
Learn

Measure adoption, gather feedback, and strengthen the next iteration.

Featured case studies

Highlights from my career as a builder

Selected products, tools, and systems I've designed and built, from hands-on prototypes to enterprise-scale experiences.

Flagship project

Flagship case study / Docebo 2026

Elemental Prototype Playground

Designed and built a shared discovery system that helps designers, product managers, and engineers turn customer evidence into aligned decisions and realistic product directions faster.

Shared Decisions

Teams decide together

System-Aligned

Prototypes match the product

Reusable Learning

Research remains reusable

Agentic BuildPrototype PlanningDesign Systems

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Case study / Knak 2026

AI Email Generation

Helped enterprise marketers turn a brief into an editable, on-brand email in minutes, accelerating campaign launches and contributing to 50% growth in AI feature usage.

Days → Minutes

Brief to editable email

50%

More frequent AI use

Weeks → Days

Faster campaign launches

AI/MLUX DesignProduct Design

Case study / Knak 2022-2026

Email & Landing Page Editor

Turned campaign production into a collaborative visual workflow for 7,000+ monthly users, helping enterprise teams launch in hours, achieve 70+ NPS, and adopt AI on a trusted foundation.

7,000+

Marketers and collaborators

70+

Customer advocacy

Days → Hours

From build to launch

Product DesignCollaborationDesign Systems

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What colleagues say

What it’s like to work together

Four voices. One consistent thread: clarity, craft, and momentum.

“Stefan has a remarkable ability to jump between grand strategic vision and minute, critical details. He possesses my favourite trait in a designer: the ability to truly listen without compromising his core vision. He genuinely hears people out, creating space for their perspectives, ideas, and feedback, while simultaneously maintaining the integrity of his own creative vision.”

“Want to give a major high five to Stefan for his AI vision session. It is truly phenomenal where he's bringing the Knak platform with AI. Thank you for pushing the limits of what is possible.”

“Stefan is a highly effective people leader whose team consistently responds positively to his leadership. He creates an inclusive, collaborative environment through regular team working sessions, including team meetings, bug hunts, and design reviews, that encourage shared ownership and prevent silos from forming. These forums help build clarity, strengthen accountability, and ensure the team is aligned on priorities and quality standards.”

“Big shout-out to Stefan for building and recording that amazing AI prototype! It went over so well people wanted to buy it now!”

“Stefan has a remarkable ability to jump between grand strategic vision and minute, critical details. He possesses my favourite trait in a designer: the ability to truly listen without compromising his core vision. He genuinely hears people out, creating space for their perspectives, ideas, and feedback, while simultaneously maintaining the integrity of his own creative vision.”

“Want to give a major high five to Stefan for his AI vision session. It is truly phenomenal where he's bringing the Knak platform with AI. Thank you for pushing the limits of what is possible.”

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Career highlights

Five chapters of product impact

The products shipped, the numbers that moved, and the teams built along the way.

Docebo

Designing Agentic Learning Systems

As Senior Director, UX & Product Design, I'm unifying three design teams under one AI-first operating model with shared standards, shared tooling, and one bar for quality.

AgentHub
AI Learning Systems
Enterprise Workflows

Operating principles

How I think

The habits and leadership practices that keep discovery, code, teams, and product outcomes connected.

In the work

Discovery-First

I run solution workshops, opportunity mapping, and competitive analysis to define the right problems before committing resources.

Customer-Obsessed

I embed continuous discovery into every sprint through usability testing, customer interviews, and data analysis that keep the team anchored to real user needs.

Builder-Leader

I ship alongside my team by prototyping in code, reviewing PRs, and using AI tools daily to move faster without sacrificing craft.

Cross-Functional Operator

I've led globally distributed teams through ambiguity, aligning product, engineering, and design around shared outcomes and clear accountability.

With teams

Design Critiques

I don't treat critiques as presentations where one person shows work and everyone reacts. I treat them as collaborative problem-solving sessions where the whole team gets better. Structure matters, the presenter sets the frame, and the focus stays on the work, not the person.

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Building High-Performing Teams

High performance isn't a feeling. It is measured. I build teams around five pillars: Clarity, Ownership, Growth, Safety, and Craft. The result is a team that ships great work consistently and holds each other to a high bar.

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Let's connect

I share ideas about product design, design engineering, and AI-native ways of working. Follow along or reach out on LinkedIn, where I'm most active.

Connect on LinkedIn Send an email

Stefan Regehr

From user insight to measurable impact

Research

Prototype

Build

Learn