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Product builder / Design engineer / Design leader

Stefan Regehr

Design leader and product builder: AI-native product design, from user conversation to working code.

I'm Senior Director of UX & Product Design at Docebo — and I still build. I talk to users, ship working code through an agentic AI workflow, and measure what moves. Fifteen years of that loop, from IC craft to leading design orgs.

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Agentic workflow

How I build

I work as a design engineer: Claude Code, Cursor, and local-first workflows inside real codebases. Building where production lives keeps design intent connected to the constraints, components, and decisions that shape what ships. AI amplifies my coding abilities, allowing me to design and build with greater speed and effectiveness — reflected in 200+ merged PRs.

This site is part of the practice — a hand-built vanilla-JavaScript SPA, no framework.

200+ PRs shipped 80% faster design-to-code 7 AI features, 60% monthly adoption
See the workflow in practice

"Big shout-out to Stefan for building and recording that amazing AI prototype! It went over so well people wanted to buy it now!"

Mychelle Mollot

CMO, Knak

Operating style

How I work

The habits that keep discovery, code, and product outcomes connected.

Discovery-First

I run solution workshops, opportunity mapping, and competitive analysis to define the right problems before committing resources.

Customer-Obsessed

I embed continuous discovery into every sprint — usability testing, customer interviews, and data analysis that keep the team anchored to real user needs.

Builder-Leader

I ship alongside my team — prototyping in code, reviewing PRs, and using AI tools daily to move faster without sacrificing craft.

Cross-Functional Operator

I've led globally distributed teams through ambiguity, aligning product, engineering, and design around shared outcomes and clear accountability.

Career highlights

Fifteen years, five chapters

The products shipped, the numbers that moved, and the teams built along the way.

01 Docebo 2026-Present

Designing Agentic Learning Systems

As Senior Director, UX & Product Design, I'm unifying three design teams under one AI-first operating model — shared standards, shared tooling, one bar for quality.

The product work centers on AgentHub and agentic learning systems: taking new AI capabilities and shaping them into enterprise workflows customers adopt because they work, not because they demo well.

AgentHubAI Learning SystemsEnterprise Workflows
Driving an AI-First Product Strategy
02 Knak 2022-2026

Driving an AI-First Product Strategy

As Director of Product Design at Knak, I led design for an enterprise email and landing page platform used by Google, Amazon, Meta, Uber, NVIDIA, and Stripe.

I drove the AI-first product strategy: AI Email Generation, Subject Line Assistant, Brand Voice, Translations, Dynamic Content, and the Campaign Creation prototype shown at Adobe Summit 2024 — together, a 50% lift in AI adoption. I also owned the core Email & Landing Page Editor, serving 7,000+ monthly active users at 70+ NPS.

And I built alongside the team: 200+ PRs shipped with Cursor and Claude Code, plus the hiring, the mentoring, the research practice, and the design system rollout that made the rest possible.

7,000+ MAU70+ NPS126% AI Adoption Growth$20M+ CARR200+ PRs Shipped
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Building UX Research from the Ground Up
03 Arctic Wolf 2021-2022

Building UX Research from the Ground Up

Built Arctic Wolf's UX research department from scratch: the operations, the methods, and the habit of putting user evidence in front of product decisions.

Research-informed improvements drove a 30% increase in user engagement. Co-led the React design system, cutting design debt by 20%. Mentored an eight-person multidisciplinary team.

30% Engagement Increase20% Design Debt ReductionResearch Practice Built from Zero
Modernizing Enterprise Workflows for the Fortune 500
04 InFlight Corporation 2015-2021

Modernizing Enterprise Workflows for the Fortune 500

Led the design team at InFlight and was lead designer for the UI platform that modernized legacy PeopleSoft workflows for Fortune 500 companies — Aura, the Employee Experience Portal, and the Student Experience Portal among them. The job: make twenty-year-old enterprise systems usable without breaking the processes underneath.

Drove responsive, mobile-first design and accessibility standards across every product, leading a mixed team of designers and UI developers.

30% User Satisfaction IncreaseFortune 500 Clients3 Enterprise Products
Scaling Learning to 15 Million Learners
05 D2L Corporation 2007-2015

Scaling Learning to 15 Million Learners

Led design of the Brightspace Learning Environment, serving 15M+ learners across K-12 and higher education. Moved the org from waterfall to agile UX — rapid prototyping, user testing, and iteration as standard practice rather than special occasions.

Ran research with teachers, administrators, students, and parents. Built and mentored a growing design team over eight years. Designed foundational features — Course Builder, Calendar, Seating Charts — used by institutions including Harvard Business School.

15M+ Learners ReachedAgile UX Transformation8 Years Building the Team

Design leadership

How I lead teams

Critique culture and team pillars, refined over fifteen years of leading designers. The same craft standard I hold my own work to.

Design Critiques

I don't treat critiques as presentations where one person shows work and everyone reacts. I treat them as collaborative problem-solving sessions where the whole team gets better. Structure matters, the presenter sets the frame, and the focus stays on the work — not the person.

  • Critiques are a team skill, not a meeting format
  • Structure by type
  • The presenter sets the frame

Building High-Performing Teams

High-performing isn't a feeling — it's measured. I build teams around five pillars: Clarity, Ownership, Growth, Safety, and Craft. The result is a team that ships great work consistently and holds each other to a high bar.

  • Clarity
  • Ownership
  • Growth

"Stefan is a highly effective people leader whose team consistently responds positively to his leadership. He creates an inclusive, collaborative environment through regular team working sessions — including team meetings, bug hunts, and design reviews — that encourage shared ownership and prevent silos from forming. These forums help build clarity, strengthen accountability, and ensure the team is aligned on priorities and quality standards."

Rod Moshfeghi

VP Product, Knak

"Stefan has a remarkable ability to jump between grand strategic vision and minute, critical details. He possesses my favourite trait in a designer: the ability to truly listen without compromising his core vision. He genuinely hears people out, creating space for their perspectives, ideas, and feedback, while simultaneously maintaining the integrity of his own creative vision."

Joshua Viljoen

Senior Software Developer, Knak

"Want to give a major high five to Stefan for his AI vision session. It is truly phenomenal where he's bringing the Knak platform with AI. Thank you for pushing the limits of what is possible."

Pierce Ujjainwalla

CEO, Knak

Let's connect

Hiring a design leader who still talks to users, still ships, and grows teams that do both? Tell me what you're building.

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