Project Date: 2024 - Current

AI Subject line and Preview Assistant

Knak - 2024 - Current

I led the design of Knak's first AI-powered feature: the Subject Line and Preview Text AI Assistant, powered by Google Gemini. This feature was designed to help users craft high-performing subject lines and preview text with ease, optimizing email campaigns for better engagement. I collaborated closely with Google on early iterations, ensuring the integration of their advanced Gemini AI technology into our platform. The result was a feature that not only enhanced user productivity but also reinforced Knak’s reputation for innovation in marketing technology.

The AI Assistant continues to see increased usage with MAA of AI features going up steady to 50% MAA.

Design Journey

Customers

Gallery

Business Outcomes

Increased MAU and WAU by 50%

Qualitative testing and analytics both show a huge increase in satisfaction with the experience. Latest data shows that our solution has brought more users into the app and they are using it consistently.

New Sales

AI features and capabilities are critical parts of the sales pitch that differentiate us from our competitors.

Increased Productivity

Our solution drastically reduces the time and mental stress of creating subject lines, preview text and alt-text.

Improved Usability

Qualitatitve testing shows a huge improvement in the builder experience since we created the features and streamlined the UX.