Project Date: 2024 - Current

AI Subject line and Preview Assistant

Knak - 2024 - Current

I led the design of Knak's first AI-powered feature: the Subject Line and Preview Text AI Assistant, powered by Google Gemini. This feature was designed to help users craft high-performing subject lines and preview text with ease, optimizing email campaigns for better engagement. I collaborated closely with Google on early iterations, ensuring the integration of their advanced Gemini AI technology into our platform. The result was a feature that not only enhanced user productivity but also reinforced Knak’s reputation for innovation in marketing technology.

Start Demo

The AI Assistant continues to see increased usage with MAA of AI features going up steady to 50% MAA.

UX Research

Continuous research is used to create scenario-based user journeys to highlight the low and high points for users as they try to accomplish goals.

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Experience Vision

I created an interactive prototype for the AI Subject line and Preview text feature to review with customers and internal stakeholders.

Opportunity Mapping

I mapped out the Business Objectives and Opportunities using the Opportunity Solution Tree(OST) framework.

Lean UX Development

I work with the Product and Engineering teams collaboratively as a Product Triad. I write the epics and the success metrics that we defined in the Opportunity solution tree. I prototype using Figma or in code, define the acceptance critera and update all of the stories for review. We prioritize the implementation to deliver the most value early and often for our customers.

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Business Outcomes

Increased MAU and WAU by 50%

Qualitative testing and analytics both show a huge increase in satisfaction with the experience. Latest data shows that our solution has brought more users into the app and they are using it consistently.