Project Date: 2024 - Current

AI Brand Voice

Knak - 2024 - Current

I designed and led the implementation of a Brand Voice feature that gives customers greater control over AI-generated content. By ensuring content aligns with brand guidelines and syntax rules, this feature builds trust in AI and encourages adoption and usage. It enables marketers to confidently create content that reflects their brand’s unique voice and style.

Start Demo

10% MAA usage of AI features.

UX Research

Continuous research is used to create scenario-based user journeys to highlight the low and high points for users as they try to accomplish goals.

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Experience Vision

I created an interactive prototype for the Brand Voice feature to review with customers and internal stakeholders.

Opportunity Mapping

I mapped out the Business Objectives and Opportunities using the Opportunity Solution Tree(OST) framework.

Lean UX Development

I work with the Product and Engineering teams collaboratively as a Product Triad. I write the epics and the success metrics that we defined in the Opportunity solution tree. I prototype using Figma or in code, define the acceptance critera and update all of the stories for review. We prioritize the implementation to deliver the most value early and often for our customers.

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Business Outcomes

Increased MAU and WAU of AI features by 25%

Brand voice unlocks the value of AI by giving customers the ability to control the output and set certain parameters.

Increase New Sales to ICP

Brand voice is a key capability for customers who want to leverage AI features. They need the assurance that they can put in the right checks and balances to protect their brand.

Increased Productivity

Brand voice unlocks the value of AI by giving customers the ability to control the output and set certain parameters and saving tons of time.

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