AI Brand Voice
Knak - 2024 - Current
I designed and led the implementation of a Brand Voice feature that gives customers greater control over AI-generated content. By ensuring content aligns with brand guidelines and syntax rules, this feature builds trust in AI and encourages adoption and usage. It enables marketers to confidently create content that reflects their brand’s unique voice and style.

10% MAA usage of AI features.
Design Journey




Customers
Gallery
Business Outcomes
Increased MAU and WAU of AI features by 25%
Brand voice unlocks the value of AI by giving customers the ability to control the output and set certain parameters.
Increase New Sales to ICP
Brand voice is a key capability for customers who want to leverage AI features. They need the assurance that they can put in the right checks and balances to protect their brand.
Increased Productivity
Brand voice unlocks the value of AI by giving customers the ability to control the output and set certain parameters and saving tons of time.