Project Date: 2022 - Current

Dynamic Content and Personalization

Knak - 2022 - Current

I designed several new Personalization features for the Knak Editor, most notably the Dynamic Content feature that enables customers to create content targeted to specific segments. This feature has unlocked personalization for marketers who can now acheive better outcomes and engagement with end users without requiring to write code or have access to marketing automation platforms.

Start Demo

20% MAA usage. Massive interest and usage of the feature for production emails.

UX Research

Continuous research is used to create scenario-based user journeys to highlight the low and high points for users as they try to accomplish goals.

Download Persona Template

Experience Vision

I created an interactive prototype for the Dynamic Content feature to review with customers and internal stakeholders.

Opportunity Mapping

I mapped out the Business Objectives and Opportunities using the Opportunity Solution Tree(OST) framework.

Lean UX Development

I work with the Product and Engineering teams collaboratively as a Product Triad. I write the epics and the success metrics that we defined in the Opportunity solution tree. I prototype using Figma or in code, define the acceptance critera and update all of the stories for review. We prioritize the implementation to deliver the most value early and often for our customers.

Usability/Accessibility Testing

I facilitate Monthly Usability Testing of all new features with the entire company. We run through workflows and gather feedback to improve the usability before we release it to customers.

View Accessibility Guidelines

Gallery

Business Outcomes

Increased MAU and WAU by 15%

Qualitative testing and analytics both show a 15% increase in MAU and WAU attributed to this feature

New Sales

Dynamic content is a key driver of new sales

Increased Productivity

Our solution reduces the time to apply from 30 minutes down to just under 5 minutes and gives the candidate peace of mind and some of their time back.

Improved Usability

Qualitatitve testing shows a huge improvement in the candidate experience since we create visually compelling experience and streamline the workflows for speed, accuracy and confidence.

Next Project