Project Date: 2023 - Current

AI Translations

Knak - 2023 - Current

The Knak AI Translations features are divided into two key areas: Knak AI Translations and Translation Integrations. We developed our own AI Translation capabilities while also integrating with leading translation service providers like Smartling, TransPerfect, and Lazarus to cater to enterprise customers. Additionally, we expanded these capabilities to the Knak API, enabling customers to connect their own external applications with Knak AI Translations for even greater flexibility.

Start Demo

Knak Translations has been a massive driver of both new customers and expanded customer accounts. There's been a steady increase to 55% MAA. Massive interest and usage of the feature for production campaigns.

UX Research

Continuous research is used to create scenario-based user journeys to highlight the low and high points for users as they try to accomplish goals.

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Experience Vision

I created an interactive prototype for the AI Translation feature to review with customers and internal stakeholders.

Opportunity Mapping

I mapped out the Business Objectives and Opportunities using the Opportunity Solution Tree(OST) framework.

Lean UX Development

I work with the Product and Engineering teams collaboratively as a Product Triad. I write the epics and the success metrics that we defined in the Opportunity solution tree. I prototype using Figma or in code, define the acceptance critera and update all of the stories for review. We prioritize the implementation to deliver the most value early and often for our customers.

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Business Outcomes

Increased MAU and WAU by 20%

Qualitative testing and analytics both show a huge increase in successful applications with the same number of applicants. Latest data shows that our solution increases candidate conversion by more than 194%

New Sales

Our solution transforms the user experience and visual design resulting in drastic reduction of support calls or technical issues. We reduce the time to apply from 30 minutes down to just under 5 minutes.

Increased Productivity

Our solution reduces the time to apply from 30 minutes down to just under 5 minutes and gives the candidate peace of mind and some of their time back.

Improved Usability

Qualitatitve testing shows a huge improvement in the candidate experience since we create visually compelling experience and streamline the workflows for speed, accuracy and confidence.

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