Knak / 2024-2026
AI-Powered Campaign Creation
Vision prototype enabling users to create campaigns by uploading brief documents. Announced at Adobe Summit 2024.
Design Highlights
Overview
I designed an interactive vision prototype for generating complete campaigns from a prompt and a brief. The concept was featured by Knak's CEO and announced at Adobe Summit 2024, making the AI-first product direction tangible for customers, leaders, and the market.
Challenge
Campaign creation remained a multi-step, time-intensive process even with Knak's visual builder. Marketers needed to manually translate campaign briefs into executed emails—writing copy, selecting images, building layouts, and ensuring brand consistency for each asset. The leadership team saw an opportunity to use generative AI to reimagine this entire workflow and needed a compelling vision to rally the organization and the market around.
Approach
I worked directly with the CEO, CTO, and other Knak leaders to shape the vision, then translated it into an interactive Figma prototype. The workflow showed a user uploading a campaign brief and AI generating a complete campaign, giving the organization something concrete enough to discuss, test, and rally around.
Solution
Designed an interactive prototype demonstrating end-to-end campaign generation from a single prompt and brief document. The prototype visualized how AI would analyze campaign objectives, apply brand guidelines, generate copy and imagery, and produce complete campaign assets ready for review and publishing. Created a video walkthrough of the prototype that was featured on the CEO's LinkedIn profile to build market awareness and excitement.
Impact
The prototype was announced at Adobe Summit 2024 to a very positive reception, directly driving a massive influx of leads and significant contracts with customers who saw Knak as a leader in the space. It put Knak on the map as an AI-first marketing platform. AI Email Generation shipped as the first phase of realizing this vision—the first major feature using generative AI to create an entire asset from a prompt and a brief. Landing page generation and bulk creation from prompts are currently in development as the next phases.
Key Learnings
Vision prototypes are powerful tools for aligning leadership, exciting customers, and driving business outcomes before a single line of production code is written. Designing a vision piece requires a different approach than shipping features—the focus is on communicating possibility and building conviction rather than solving edge cases. The prototype's success validated the AI-first strategy and created a clear roadmap that the team is now executing against.