InFlight / 2015-2021
Candidate Experience / InFlight Aura
Reduced application times by 50% and achieved 194% increase in conversion rates.
Design Highlights
Overview
Candidate Experience / InFlight Aura modernized the application experience for enterprise recruiting workflows across PeopleSoft, Workday, and other applicant tracking systems. Using InFlight's design system and UI platform, the project transformed unusable native experiences into modern, mobile-responsive applications, achieving a 194% increase in conversion rates for Fortune 500 companies.
Challenge
Native applicant tracking system experiences—particularly PeopleSoft—were unusable. No mobile experience existed, forcing candidates to complete lengthy, confusing application processes on desktop only. The complexity and poor usability resulted in high drop-off rates, costing employers qualified candidates. Multiple ATS platforms (PeopleSoft, Workday, and others) each had different underlying systems, but candidates expected a consistent, modern experience regardless of what powered it.
Approach
Used the InFlight design system to create reusable components and design patterns that provided a consistent experience regardless of which ATS was used behind the scenes. Used data analytics, tracking, usability testing, and screen recordings to identify friction points and optimize every step of the application flow. Applied progressive disclosure to break complex application processes into manageable steps.
Solution
Built a modern, mobile-responsive application layer on top of legacy ATS platforms, presenting a unified experience regardless of the underlying system. The InFlight design system ensured visual and interaction consistency across all implementations. Progressive disclosure guided candidates through multi-step applications without overwhelming them. Mobile optimization enabled candidates to apply from any device—a capability the legacy systems completely lacked.
Impact
Reduced application times by 50% and achieved 194% increase in conversion rates. Deployed to Fortune 500 clients including Cox, IBM, Hyatt Hotels, Vail Resorts, and Citibank. Transformed unusable legacy experiences into modern, accessible applications that candidates could complete on any device. Data-driven optimization through analytics and screen recordings enabled continuous improvement of conversion funnels.
Key Learnings
Candidates don't care what ATS their employer uses—they just want a smooth application process. Presenting a unified UI regardless of the backend is a powerful pattern for multi-platform products. Data-driven iteration (analytics, screen recordings, usability testing) was essential for achieving the conversion improvements. The InFlight design system's reusable components made it possible to deliver consistent quality across diverse enterprise implementations.